Rocky Brands (RCKY) Stock Fundamentals, Analysis & Risk Signals

Health score, price, valuation, risk signals, and key metrics at a glance.

Rocky Brands

NasdaqGS•Consumer Cyclical•Footwear & Accessories

$44.14+0.62(0.01%)Market closed

Market Cap

$329.49M

P/E

11.4x

P/S

0.7x

P/B

1.2x

Rocky Brands, Inc. designs, manufactures, and markets footwear and apparel in the United States, Canada, the United Kingdom, and internationally. It operates through Wholesale, Retail, and Contract Manufacturing segments. The Wholesale segment offers products, which includes sporting goods stores, outdoor retailers, independent shoe retailers, hardware stores, mass merchants, uniform stores, farm store chains, specialty safety stores, specialty retailers, and online retailers in retail locations through a range of distribution channels. Its Retail segment sells its products direct sales to consumers through its websites comprising rockyboots.com, georgiaboot.com, durangoboot.com, muckbootcompany.com, xtratuf.com, lehighoutfitters.com, lehighsafetyshoes.com, and slipgrips.com; and third-party marketplaces and Rocky Outdoor Gear Stores. The Contract Manufacturing segment include private label sales and sales to customers which are contracted to manufacture a specific footwear product for a customers. This segment also sells to the U.S. Military. It serves industrial and construction workers; hospitality industry workers, such as restaurants or hotels; farmers and ranchers; hunting, fishing, camping, and hiking enthusiasts; law enforcement, security personnel, and postal employees; and for the U.S. military personnel. The company sells its products under the Rocky, Georgia Boot, Durango, Lehigh, Muck, XTRATUF, Ranger, and Michelin brand names. The company was formerly known as William Brooks Shoe Co. Rocky Brands, Inc. was founded in 1932 and is headquartered in Nelsonville, Ohio.

How this company scores

GoodMetricSide Score: 67/100

Strongest: Growth (20/25); weakest: Cash & Earnings Quality (10/25).

Profitability19/25

Growth20/25

Balance Sheet & Red Flags18/25

Cash & Earnings Quality10/25

Strengths

Rising earningsLow leverageProfit converts from growthImproving leverage

Valuation vs. 5-year range

Today's multiple positioned against its own trailing range — a visual premium/discount check.

P/E · 11.4x5y range 5.7x – 21.4x

Currently near its 20-quarter median.

P/S · 0.7x5y range 0.2x – 0.9x

Currently above its 20-quarter median.

P/B · 1.2x5y range 0.5x – 2.0x

Watch items

Data-driven signals worth keeping an eye on across the last 8 quarters

High Risk

Earnings Quality

Red Flag

FCF consistently trails net income (avg 1.0x) — earnings may be inflated by non-cash items or aggressive accounting.

Cash Burn

Watch

FCF turned negative in 2 of the last 8 quarters — occasional cash consumption.

Price & Volume

Market Cap $329.49M

Metrics at a Glance

as of June 2026

Revenue & Profit

Revenue, EBITDA, operating income, net income, EPS, and shares

TTM Revenue: $505.02M
Q. Revenue: $118.37M
TTM EBITDA: $54.56M
TTM Op. Income: $44.65M
Q. Op. Income: $19.68M
TTM Net Income: $28.86M
Q. Net Income: $13.88M
EPS: $1.85
Shares Out.: $7.51M

$505.02M in TTM revenue grew 9.2% YoY, reaching $118.37M last quarter. TTM EBITDA of $54.56M and TTM operating income of $44.65M show growth is flowing through to the bottom line. TTM net income of $28.86M means revenue is converting into profit. Across the last 8 quarters, TTM revenue has risen for 7 consecutive quarters — an improving trend.

Margins

Gross, EBITDA, operating, and net margin trends

Gross Margin: 51.4%
EBITDA Margin: 18.7%
Op. Margin: 16.6%
Net Margin: 11.7%

Op. margin of 16.6% is up 9.9% YoY — cost efficiency is improving. Net margin at 11.7% and gross margin of 51.4% show how much of each revenue dollar survives to profit. Over the past year, operating margin is up 146% — an improving trend.

Price Ratios

P/E, P/S, P/B, EV/EBITDA, FCF yield, and earnings yield

P/E Ratio: 11.4x
P/S Ratio: 0.7x
P/B Ratio: 1.2x

At 11.4x P/E, the stock trades below typical market levels. P/S of 0.7x and P/B of 1.2x provide additional context. P/E sits below typical market levels while revenue is growing. Over the past year, P/E is up 28% — an improving trend.

Assets & Liabilities

Total assets, cash, debt, book value, and leverage

Total Assets: $489.91M
Cash: $2.63M
Long-Term Debt: $114.03M
Book Value: $263.63M
D/E Ratio: 0.4
Debt/EBITDA: 5.2

With $489.91M in assets and $114.03M in long-term debt, D/E is 0.4and book value is $263.63M — a conservative capital structure with a cushion to weather downturns. Across the last 8 quarters, debt/equity has fallen for 3 consecutive quarters — an improving trend.

Cash Flow

Operating cash flow, free cash flow, FCF margin, and earnings quality

Op. Cash Flow: $7.83M
TTM Free Cash Flow: $16.44M
FCF Margin: 3.3%
FCF / Net Income: 0.6

TTM FCF of $16.44M on $7.83M in operating cash flow. The FCF / Net Income ratio of 0.6x means cash covers only part of net income — earnings quality needs attention. Across the last 8 quarters, free cash flow has risen for 2 consecutive quarters — an improving trend.