Booking Holdings Inc. Common St (BKNG) Stock Fundamentals, Analysis & Risk Signals

Health score, price, valuation, risk signals, and key metrics at a glance.

Booking Holdings Inc. Common St

NasdaqGS•Consumer Cyclical•Travel Services

$167.90-2.62(-0.02%)After hours

Market Cap

$128.95B

P/E

17.9x

P/S

4.6x

Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally. The company operates Booking.com, which offers online accommodation reservations; and Priceline, which provides discount travel reservations services, as well as online accommodation, flight, rental car reservation services, vacation packages, cruises, activity, and affiliate programs. It also operates Agoda that offers online accommodation reservation, flight, ground transportation, and attractions. In addition, the company operates KAYAK, an online meta-search service that allows consumers to search and compare travel itineraries and prices; and OpenTable for booking online restaurant reservations, as well as reservation management services to restaurants. Further, it offers travel-related insurance products, payment facilitation, and restaurant management services to consumers, travel service providers, and restaurants; and advertising services. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. Booking Holdings Inc. was founded in 1997 and is headquartered in Norwalk, Connecticut.

How this company scores

WeakMetricSide Score: 71/100

Grade capped at D — Negative equity — the balance sheet is insolvent. Strongest: Growth (23/25); weakest: Balance Sheet & Red Flags (10/25).

Profitability17/25

Growth23/25

Balance Sheet & Red Flags10/25

Cash & Earnings Quality21/25

Strengths

Strong marginsRising earningsCash-backed earningsConsistent free cash flow

Grade capped at D

Negative equity — the balance sheet is insolvent.

Valuation vs. 5-year range

Today's multiple positioned against its own trailing range — a visual premium/discount check.

P/E · 17.9x5y range 17.9x – 255.6x

Currently below its 20-quarter median.

P/S · 4.6x5y range 4.1x – 10.6x

Currently near its 20-quarter median.

P/B · 91.4x5y range 15.9x – 91.4x

Currently above its 7-quarter median.

Price & Volume

Market Cap $128.95B

Metrics at a Glance

as of June 2026

Revenue & Profit

Revenue, EBITDA, operating income, net income, EPS, and shares

TTM Revenue: $28.24B
Q. Revenue: $7.35B
TTM EBITDA: $9.86B
TTM Op. Income: $9.28B
Q. Op. Income: $2.50B
TTM Net Income: $7.21B
Q. Net Income: $1.95B
EPS: $2.54
Shares Out.: $768.00M

$28.24B in TTM revenue grew 12.9% YoY, reaching $7.35B last quarter. TTM EBITDA of $9.86B and TTM operating income of $9.28B show growth is flowing through to the bottom line. TTM net income of $7.21B means revenue is converting into profit. Across the last 8 quarters, TTM revenue has risen for 7 consecutive quarters — an improving trend.

Margins

Gross, EBITDA, operating, and net margin trends

EBITDA Margin: 35.8%
Op. Margin: 34.0%
Net Margin: 26.5%

Op. margin of 34.0% is up 0.9% YoY — cost efficiency is improving. Net margin at 26.5% Over the past year, operating margin is up 3% — an improving trend.

Price Ratios

P/E, P/S, P/B, EV/EBITDA, FCF yield, and earnings yield

P/E Ratio: 17.9x
P/S Ratio: 4.6x
P/B Ratio: N/A

At 17.9x P/E, the stock trades within typical market levels. P/S of 4.6x and P/B of 0.0x provide additional context. Use the growth and margin sections to judge whether the multiple is justified. Across the last 8 quarters, P/E has fallen for 4 consecutive quarters — an improving trend.

Assets & Liabilities

Total assets, cash, debt, book value, and leverage

Total Assets: $29.68B
Cash: $17.21B
Long-Term Debt: $18.18B
Book Value: $-10.78B
D/E Ratio: N/A
Debt/EBITDA: 6.9

Cash Flow

Operating cash flow, free cash flow, FCF margin, and earnings quality

Op. Cash Flow: $3.72B
TTM Free Cash Flow: $9.54B
FCF Margin: 33.8%
FCF / Net Income: 1.3

TTM FCF of $9.54B on $3.72B in operating cash flow. The FCF / Net Income ratio of 1.3x means free cash flow covers net income — earnings are backed by cash. Over the past year, free cash flow is up 3% — an improving trend.