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Pursuit Attractions and Hospita (PRSU) Stock Fundamentals, Analysis & Risk Signals

Health score, price, valuation, risk signals, and key metrics at a glance.

Pursuit Attractions and Hospita
NYSE•Consumer Cyclical•Travel Services
$47.99-0.01(<0.01%)Market closed
Market Cap
$1.36B
P/E
35.3x
P/S
2.8x
P/B
2.5x

Pursuit Attractions and Hospitality, Inc., an attraction and hospitality company, owns and operates a collection of travel experiences in iconic destinations in the United States, Canada, Iceland, and Costa Rica. It operates various attractions and lodges with integrated restaurants, retail, and transportation facilities, as well as owns and operates eco-luxury resorts. The company was formerly known as Viad Corp and changed its name to Pursuit Attractions and Hospitality, Inc. in January 2025. Pursuit Attractions and Hospitality, Inc. was founded in 1926 and is based in Denver, Colorado.

C

How this company scores

AverageMetricSide Score: 57/100

Strongest: Balance Sheet & Red Flags (16/25); weakest: Cash & Earnings Quality (13/25).

Profitability15/25
Growth13/25
Balance Sheet & Red Flags16/25
Cash & Earnings Quality13/25
Strengths
Growing revenueStrong marginsLow leverageCash-backed earnings

Valuation vs. 5-year range

Today's multiple positioned against its own trailing range — a visual premium/discount check.

P/E · 35.3x5y range 0.1x – 66.5x
P/E 35.3x · above its 16-quarter median

Currently above its 16-quarter median.

P/S · 2.8x5y range 0.0x – 7.6x
P/S 2.8x · above its 18-quarter median

Currently above its 18-quarter median.

P/B · 2.5x5y range 0.0x – 139.0x

Watch items

Data-driven signals worth keeping an eye on across the last 8 quarters

High Risk

Margin Pressure

Red Flag

The company posted negative operating margins in recent quarters — core operations are unprofitable.

Earnings Quality

Red Flag

Free cash flow has been negative in 5 of the last 8 quarters — earnings are not translating to cash.

Price & Volume
Market Cap $1.36B

Metrics at a Glance

as of June 2026

Revenue & Profit

Revenue, EBITDA, operating income, net income, EPS, and shares

TTM Revenue
$483.23M
3Q
Q. Revenue
$133.49M
14%
TTM EBITDA
$121.27M
4Q
TTM Op. Income
$77.91M
4Q
Q. Op. Income
$22.09M
2Q
TTM Net Income
$38.39M
2Q
Q. Net Income
$15.17M
2Q
EPS
$0.55
2Q
Shares Out.
$27.70M
3Q
$483.23M in TTM revenue grew 468.2% YoY, reaching $133.49M last quarter. TTM EBITDA of $121.27M and TTM operating income of $77.91M show growth is flowing through to the bottom line. TTM net income of $38.39M means revenue is converting into profit. Across the last 8 quarters, TTM revenue has risen for 3 consecutive quarters — an improving trend.

Margins

Gross, EBITDA, operating, and net margin trends

Gross Margin
92.8%
0%
EBITDA Margin
23.8%
2Q
Op. Margin
16.6%
2Q
Net Margin
11.4%
135%
Op. margin of 16.6% is up 0.7% YoY — cost efficiency is improving. Net margin at 11.4% and gross margin of 92.8% show how much of each revenue dollar survives to profit. Across the last 8 quarters, operating margin has risen for 2 consecutive quarters — an improving trend.

Price Ratios

P/E, P/S, P/B, EV/EBITDA, FCF yield, and earnings yield

P/E Ratio
35.3x
1370%
P/S Ratio
2.8x
2Q
P/B Ratio
2.5x
2Q
At 35.3x P/E, the stock trades above typical market levels — the market expects above-average growth. P/S of 2.8x and P/B of 2.5x provide additional context. Use the growth and margin sections to judge whether the multiple is justified. Over the past year, P/E is up 1370% — a weakening trend.

Assets & Liabilities

Total assets, cash, debt, book value, and leverage

Total Assets
$1.02B
2Q
Cash
$33.86M
37%
Long-Term Debt
$191.83M
6Q
Book Value
$536.25M
1%
D/E Ratio
0.4
6Q
Debt/EBITDA
6.0
With $1.02B in assets and $191.83M in long-term debt, D/E is 0.4and book value is $536.25M — a conservative capital structure with a cushion to weather downturns. Across the last 8 quarters, debt/equity has risen for 6 consecutive quarters — a weakening trend.

Cash Flow

Operating cash flow, free cash flow, FCF margin, and earnings quality

Op. Cash Flow
$18.46M
15%
TTM Free Cash Flow
$-5.44M
2Q
FCF Margin
-1.1%
2Q
FCF / Net Income
-0.1
2Q
TTM FCF of $-5.44M on $18.46M in operating cash flow. The FCF / Net Income ratio of -0.1x means the business consumes cash — it is not yet self-funding. Across the last 8 quarters, free cash flow has fallen for 2 consecutive quarters — a weakening trend.

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· near its 17-quarter median

Currently near its 17-quarter median.

Leverage Risk

Watch

Debt-to-equity has risen 662.8% recently — increasing financial risk even if the current ratio is manageable.

Revenue Decline

Red Flag

TTM revenue has contracted 40.2% — significant decline indicating deteriorating demand.

Cash Burn

Watch

5 of the last 8 quarters had negative FCF — inconsistent cash generation raises sustainability concerns.

Share Dilution

Red Flag

Shares outstanding increased 30.9% — significant dilution, likely from stock compensation or capital raises.