Herc Holdings (HRI) Stock Fundamentals, Analysis & Risk Signals

Health score, price, valuation, risk signals, and key metrics at a glance.

Herc Holdings

NYSE•Industrials•Rental & Leasing Services

$142.71+3.76(0.03%)Pre-market

Market Cap

$4.63B

P/E

94.6x

P/S

1.0x

P/B

2.5x

Herc Holdings Inc., together with its subsidiaries, operates as an equipment rental supplier in the United States and internationally. It rents aerial, earthmoving, material handling, trucks and trailers, air compressors, compaction, and lighting equipment. The company offers ProSolutions, an industry specific solution-based services, which include power generation, climate control, remediation and restoration, pump, trench shoring, and studio and production equipment; and ProContractor professional grade tools. In addition, it provides various services, including repair, maintenance, equipment management, and safety training; and equipment re-rental and on-site support services, as well as ancillary services, such as equipment transport, rental protection, cleaning, refueling, and labor. Further, the company sells used equipment and contractor supplies, such as construction consumables, tools, small equipment, and safety supplies. It serves non-residential and residential construction, specialty trade, restoration, remediation and environment, and facility maintenance contractors; industrial manufacturing industries, including refineries and petrochemical, automotive and aerospace, power, metals and mining, agriculture, pulp, paper and wood, and food and beverage industries; infrastructure and government sectors; and commercial facilities, commercial warehousing, education, healthcare, data centers, hospitality, retail, special event management and non-account customers. The company sells its products through its sales team and industry catalogs, as well as through participation and sponsorship of industry events, trade shows, and Internet. Herc Holdings Inc. was incorporated in 1965 and is based in Bonita Springs, Florida.

How this company scores

WeakMetricSide Score: 37/100

Strongest: Growth (21/25); weakest: Cash & Earnings Quality (4/25).

Profitability6/25

Growth21/25

Balance Sheet & Red Flags6/25

Cash & Earnings Quality4/25

Strengths

Growing revenueRising earningsImproving margins

Valuation vs. 5-year range

Today's multiple positioned against its own trailing range — a visual premium/discount check.

P/E · 94.6x5y range 9.5x – 5114.4x

Currently above its 18-quarter median.

P/S · 1.0x5y range 0.7x – 1.5x

Currently near its 11-quarter median.

P/B · 2.5x5y range 1.7x – 5.4x

Watch items

Data-driven signals worth keeping an eye on across the last 8 quarters

High Risk

Margin Pressure

Red Flag

The company posted negative operating margins in recent quarters — core operations are unprofitable.

Earnings Quality

Red Flag

Free cash flow has been negative in 6 of the last 8 quarters — earnings are not translating to cash.

Price & Volume

Market Cap $4.63B

Metrics at a Glance

as of June 2026

Revenue & Profit

Revenue, EBITDA, operating income, net income, EPS, and shares

TTM Revenue: $4.86B
Q. Revenue: $1.20B
TTM EBITDA: $114.00M
TTM Op. Income: $-466.00M
Q. Op. Income: $-102.00M
TTM Net Income: $49.00M
Q. Net Income: $19.00M
EPS: $0.57
Shares Out.: $33.40M

$4.86B in TTM revenue grew 28.5% YoY, reaching $1.20B last quarter. TTM EBITDA of $114.00M and TTM operating income of $-466.00M show growth is flowing through to the bottom line. TTM net income of $49.00M means revenue is converting into profit. Across the last 8 quarters, TTM revenue has risen for 6 consecutive quarters — an improving trend.

Margins

Gross, EBITDA, operating, and net margin trends

EBITDA Margin: 1.2%
Op. Margin: -8.5%
Net Margin: 1.6%

Op. margin of -8.5% is up 4.7% YoY — cost efficiency is improving. Net margin at 1.6% Over the past year, operating margin is up 36% — an improving trend.

Price Ratios

P/E, P/S, P/B, EV/EBITDA, FCF yield, and earnings yield

P/E Ratio: 94.6x
P/S Ratio: 1.0x
P/B Ratio: 2.5x

At 94.6x P/E, the stock trades above typical market levels — the market expects above-average growth. P/S of 1.0x and P/B of 2.5x provide additional context. Use the growth and margin sections to judge whether the multiple is justified. Over the past year, P/E is up 270% — an improving trend.

Assets & Liabilities

Total assets, cash, debt, book value, and leverage

Total Assets: $13.72B
Cash: $43.00M
Long-Term Debt: $7.88B
Book Value: $1.89B
D/E Ratio: 4.2
Debt/EBITDA: 525.7

With $13.72B in assets and $7.88B in long-term debt, D/E is 4.2and book value is $1.89B — elevated leverage, meaning significant financial risk in a downturn. Over the past year, debt/equity is down 3% — an improving trend.

Cash Flow

Operating cash flow, free cash flow, FCF margin, and earnings quality

Op. Cash Flow: $314.00M
TTM Free Cash Flow: $-128.00M
FCF Margin: -2.6%
FCF / Net Income: -2.6

TTM FCF of $-128.00M on $314.00M in operating cash flow. The FCF / Net Income ratio of -2.6x means the business consumes cash — it is not yet self-funding. Across the last 8 quarters, free cash flow has risen for 3 consecutive quarters — an improving trend.