Cricut (CRCT) Stock Fundamentals, Analysis & Risk Signals

Health score, price, valuation, risk signals, and key metrics at a glance.

Cricut

NasdaqGS•Technology•Computer Hardware

$5.43-0.02(<0.01%)After hours

Market Cap

$1.18B

P/E

13.5x

P/S

1.7x

P/B

3.2x

Cricut, Inc. engages in the design, marketing, and distribution of a creativity platform that enables users to turn ideas into professional-looking handmade goods in the United States, Canada, the United Kingdom, Ireland, Australia, New Zealand, Western Europe, the Middle East, Latin America, South Africa, and Asia. It operates through Platform and Products segments. The company offers connected machines, accessories, and materials for users to create personalized birthday cards, mugs, T-shirts, and large-scale interior decorations. Its connected machines, which are used to cut, write, score, and create decorative effects on paper, adhesive vinyl, iron-on vinyl, wood, and leather, comprise Cricut Joy family, Cricut Explore family, Cricut Maker family, and Cricut Venture. The company also provides Cricut Design Space, a cloud-based software that integrates with connected machines to enable users to create and work on projects across desktop and mobile devices; Cricut Access and Cricut Access Premium subscription offerings; and in-app purchases of images, fonts, and projects. In addition, it offers a range of accessories and materials, such as Cricut EasyPress, Cricut Mug Press, hand tools, machine replacement tools and blades, and project materials, such as vinyl and iron-on. Further, the company provides craft, DIY, home décor products, and extensions. It offers its products through its third-party brick-and-mortar and online retail partners; and its website cricut.com, as well as through a network of distributors. Cricut, Inc. was formerly known as Provo Craft & Novelty, Inc. and changed its name to Cricut, Inc. in March 2018. The company was incorporated in 1969 and is headquartered in South Jordan, Utah.

How this company scores

GoodMetricSide Score: 69/100

Strongest: Profitability (25/25); weakest: Growth (13/25).

Profitability25/25

Growth13/25

Balance Sheet & Red Flags15/25

Cash & Earnings Quality16/25

Strengths

Strong marginsHigh ROERising earningsInterest easily covered

Valuation vs. 5-year range

Today's multiple positioned against its own trailing range — a visual premium/discount check.

P/E · 13.5x5y range 10.9x – 58.3x

Currently below its 19-quarter median.

P/S · 1.7x5y range 1.1x – 3.6x

Currently near its 19-quarter median.

P/B · 3.2x5y range 1.8x – 9.8x

Watch items

Data-driven signals worth keeping an eye on across the last 8 quarters

Some Concerns

Revenue Decline

Watch

Revenue has softened, declining in 5 quarters. Watch for further erosion.

Price & Volume

Market Cap $1.18B

Metrics at a Glance

as of June 2026

Revenue & Profit

Revenue, EBITDA, operating income, net income, EPS, and shares

TTM Revenue: $689.79M
Q. Revenue: $156.28M
TTM EBITDA: $131.00M
TTM Op. Income: $106.89M
Q. Op. Income: $47.42M
TTM Net Income: $87.67M
Q. Net Income: $39.05M
EPS: $0.19
Shares Out.: $209.57M

$689.79M in TTM revenue declined 3.1% YoY, reaching $156.28M last quarter. TTM EBITDA of $131.00M and TTM operating income of $106.89M show growth is flowing through to the bottom line. TTM net income of $87.67M means revenue is converting into profit. Across the last 8 quarters, TTM revenue has fallen for 3 consecutive quarters — a weakening trend.

Margins

Gross, EBITDA, operating, and net margin trends

Gross Margin: 74.5%
EBITDA Margin: 34.3%
Op. Margin: 30.3%
Net Margin: 25.0%

Op. margin of 30.3% is up 12.8% YoY — cost efficiency is improving. Net margin at 25.0% and gross margin of 74.5% show how much of each revenue dollar survives to profit. Across the last 8 quarters, operating margin has risen for 2 consecutive quarters — an improving trend.

Price Ratios

P/E, P/S, P/B, EV/EBITDA, FCF yield, and earnings yield

P/E Ratio: 13.5x
P/S Ratio: 1.7x
P/B Ratio: 3.2x

At 13.5x P/E, the stock trades below typical market levels. P/S of 1.7x and P/B of 3.2x provide additional context. Use the growth and margin sections to judge whether the multiple is justified. Over the past year, P/E is down 32% — a weakening trend.

Assets & Liabilities

Total assets, cash, debt, book value, and leverage

Total Assets: $585.68M
Cash: $266.91M
Long-Term Debt: N/A
Book Value: $368.19M
D/E Ratio: N/A
Debt/EBITDA: 0.0

Cash Flow

Operating cash flow, free cash flow, FCF margin, and earnings quality

Op. Cash Flow: $50.35M
TTM Free Cash Flow: $147.65M
FCF Margin: 21.4%
FCF / Net Income: 1.7

TTM FCF of $147.65M on $50.35M in operating cash flow. The FCF / Net Income ratio of 1.7x means free cash flow covers net income — earnings are backed by cash. Over the past year, free cash flow is down 41% — an improving trend.